What is the primary goal of a digital marketing campaign, and how do you measure its success?

[nehadu]

the goal of a digital marketing campaign?

how do you measure its success?

[Effably]

Its a buzzword. One of those rather vague terms that only sort of tells you what is going on. And as such you can only sort of evaluate the result.

Sales is direct but perhaps not a good reflection on how good the marketing was.
Traffic, especially traffic that stays for a little while, is a better metric for the marketing's success but of course does not reflect the actual results or the entire picture.

Awareness is a core part that is difficult to evaluate but that we know to be very important. This is the most frequently cited hidden benefit that any influencer worth half of what you pay them will push. Even if the marketing does not lead to sales, or even traffic, it leads to brand and product awareness - maybe even positive awareness.

A very telling example is, it was 2020 or 2021 that Coca Cola figured they were famous enough. We all know them. People do not order coca cola based on their commercials. So they tried to cut the marketing funds. Result was as you can guess drastic: Despite their marketing not leading to observable sales, traffic or any measurable buzz, their actual sales and revenue dropped notciably.

Awareness is probably the most measurably elusive and most important benefit.

[AmeerX]

There are different metrics you can read off a Marketing books chapter relation to Digital marketing.
1. Clicks per page
2. Revenue per page/sales
3. Traffic to the website
4. Comparing before and after cross sectional.

[exitseven]

The goal is to make money. You know you were successful if you get rich.

[boobliker]

I don't know but in real life us men measure success in how many we bed, digitaly that is not possaible

[stratford]

By measuring how many inbound leads it generates.

[Anonymous]

By sales