The Democrats are launching what they're calling Project SAM, or "Speaking with American Men", and they're doing so in an attempt to reach out to and gain the support of men.
Democrats spending millions to learn how to speak to ‘American Men’ and win back the working class
Do they think that this is actually going to work? My first thought when I heard about this was "Right, because White Dudes for Harris was such a smashing success the first time they tried it." Apparently, they think they need to spend millions of dollars on an academic study (to "study the syntax, language and content that gains attention and virality in these spaces") to figure out how to stop trashing men.
Will it work?
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