Why are bare knuckle boxing promoters booking such mismatched fights?

So I just watched "Adel" vs some guy with no BkB experience, and Adel has won the world championships in Kyokushin karate TWICEE in his weight class. He pretty well toyed with the opponent and KO'd him casually in the first round. Guy was out cold on his feet.

What's the point of scheduling a Karate champion vs some nobody with no real experience in a bare knuckle fight? Obviously, the karate champion is going to win pretty easily.

Why are bare knuckle boxing promoters booking such mismatched fights?
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