Most men claim that they like a natural woman without makeup or little to no makeup... in fact makeup has somewhat of a negative reputation in the eyes of men. "Makeup is used by women as they are insecure", "makeup is just a way to hide flaws", and the many countless statements that men make.
But here is the reality of it all:
Makeup vs no makeup experiment
In the article below, men on Tinder clearly prefer women with some makeup, versus a woman without makeup or dramatic makeup.
What does this mean? Men want a woman that looks refreshed, and would prefer to see clear skin, a glowy complexion, no puffy eyes or bags, and most likely with some definition in the eyes via mascara, and eyeliner. So at the end of the day men like makeup, and want a girl to wear makeup in efforts to look like a more defined version of themselves. Regardless of the amount of makeup, men are visual creatures and want a girl to look good, doesn't matter how. There is no doubt that men prefer a woman with makeup!