First up, I deal in facts, not fiction. And I'm tackling this issue from a purely objective, disassociative perspective, analyzing this issue scientifically, as opposed to merely stating a subjective opinion from the personal, emotional standpoint of a typical member of my gender. So why does make-up work for women? Why does make-up make women look sexier- what's so sexy about make-up? Contrary to popular rhetoric, the answer can't be found by pointing the finger of blame at society and its standards.
The answer lies far further back than that; in evolutionary biology. Hominids, of which we are the last, are the only mammals anatomically designed to mate face-to-face. We can do it every which way, but we’re optimized for face-to-face mating. With other mammals, mating is done front to back in nearly all circumstances. Both bonobos and chimps occasionally do it face-to-face, but it's rare for them. In front to back mating, there are other indicators which signal to prospective mates when a female's ready to mate. There are pheromones, physical signals, and certain behaviors that signal sexual receptiveness. With other primates, the most visible signs are that the females' vulvas become engorged, and their buttocks swell, and may even get more colorful.
This doesn’t work for us. Since the normal primates' swollen vulvas/buttocks were on the wrong side for hominids, once we adopted a bipedal stance and began mating face-to-face, we evolved substitutes which tied into those atavistic attractants instead. Hence humans’ full lips and breasts. No other primates, have full breasts or lips comparable to humans'. They just have teats, which are for milk for babies. They aren’t dual-purpose organs. Just as other primates’ lips are for eating mostly. And for retracting to show the teeth for various kinds of communication.
Hominid females, on the other hand, developed full lips because they served a dual purpose, as engorged vulva analogs- human females' mouths evolved specifically to resemble their pussies. And they’re permanently full, because mature human females are always in heat—again, very unusual, but appropriate for creating and sustaining the intense pair bonds our species needs. And the redder color of lips compared to normal skin has the same function; the redder and fuller a woman's lips are, the greater the indication that she's sexually receptive, and that she wants to fuck.
It's not the only visual sexual cue either; when a human female becomes sexually excited, several areas engorge and darken, as a means of signalling sexual attraction to potential mates. The eyelids also swell slightly and darken, along with more recognizable and well-known parts: the nipples swell, pucker, and darken; the clitoris swells and flushes red; and the vaginal lips also become visibly swollen and often darken as well.
And therein lies the heart of the issue. Like it or not, human evolutionary biology dictates that women's breasts ARE sexual organs. And not only that, but women's lips and even their eyelids have clear sexual functions, having evolved and developed with the side-function of providing visual cues to males, providing easy-to-read visual indicators of females' sexual receptiveness to us. This is why make-up came into being in the first place; lipstick and eye-shadow are the original, most ancient and most effective forms of make-up, and both were created at the same time by the Ancient Egyptians six thousand years ago. And this is why they work, and how they work.
By wearing them, you're deliberately simulating sexual arousal and receptivity to men. Which in turn, makes you appear sexier in our eyes, by tapping into our innate subconscious primal instincts. And this is also the reason why men dislike make-up. Because by its very nature, make-up is disingenuous, deceptive, sexually manipulative and obfuscating. In effect, womens' full red lips, and even your darkened, swollen eyelids, evolved specifically in humans to serve as visual sexual cues for us men; by wearing lipstick and eye shadow, you're effectively signalling to all men who look at you that you're sexually receptive to them. Hence, the form of 'sexiness' conveyed by make-up is intertwined with 'sluttiness'.
Due to clothing, and the concealment of all the other areas of the female bodies which evolved and developed to also provide visual sexual cues, your lips, and your eyelids, are the only visual sexual cues which are still left on display to us. We don't have any other clear signs to go by, just by looking at you. Which means that, thanks to make-up, we no longer have any way of telling by looking at her whether a female might be genuinely sexually interested or not; any woman can fake it, simply by applying make-up to her face in the right places.
Are men always horny? When the women around us habitually apply make-up to their faces in ways which make them always appear to be horny, how could we not be? And if men don't like make-up, why aren't we as sexually aroused by women who aren't wearing any make-up? Because there's no reason to be, unless they're giving us clear signs that they're sexually receptive to us. And only rapists in the making would be sexually aroused by girls who we can tell, from a distance, clearly aren't sexually receptive.
But regardless of a girl's expression or her posture, male instincts tell us that, if a girl has reddened, full lips and darkened, full eyelids, these signs indicate that she's up for it. Which is why we're more likely to approach these girls. And why, in this era in which literally every female wears make-up, guys tend to misread how receptive you girls might be to being approached by them so often. Thanks to make-up, we can no longer trust our male instincts. Without it, we'd be able to read female sexual interest or disinterest from afar, far more easily- just as easily as women can read ours. And that's why, for all their complaints about it, women love make-up so much, and will never, ever give it up.
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