How come Men can date a girl and never fall in love?

There's a trend where men want one girl to go on dates with, hang with, act like a couple and even say it's a relationship yet never fall in love and can separate his feelings from the relationship. Women however can't, they start to fall in love from getting to know the guy, the romance, hanging out and sex. So how do men do this without deep feelings? Or do men fall in love but deny and hide it from her because he wants his freedom?
How come Men can date a girl and never fall in love?
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