Why do people pretend that "looks dont matter" ?

Anonymous
i am not saying that "only" looks matter and personality means shit.

I am saying looks are just as important as personality. It is an important factor and yet when you ask people , 99% take the moral highground by saying "oh , i dont care about looks blah blah"

You can'r fuck with personality. The other person has to be attractive enough for you to desire to have sex with them.

What piss me off is that if you give options to people , they will always date the one who is most attractive but they never admit to it. They say something and do something else.
If this isn't hypocrisy , what is?
Why do people pretend that "looks dont matter" ?
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