Why do many women claim that they don't care about looks but reality proves otherwise?

So I set up a Tinder account with no bio or nothing interesting just my pics, I usually get around 20 likes a day with a few matches. Then I decided to create another one with no pics, and instead I wrote a very detailed and interesting bio about myself, tried to come across as genuine, caring, gentleman, and whatever the ladies claim they love about men. Also talked about my hobbies and that I'm a healthy person and take good care of myself. Lo and behold, I didn't get a single like in over a week! So if most women only cared about personality, I would at least get one like a day?
Why do many women claim that they don't care about looks but reality proves otherwise?
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