What should I do when my S/O forces himself on me?

When I tell him to stop, he says that I’m just being bashful and that I truly want this deep down, continuing to poke me and kiss me. Am I being prude? Will he hate me if I tell him I want to take it slow and not do this? I still like him but I don’t want him to hate me for speaking up
What should I do when my S/O forces himself on me?
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