This question is misleading.
Which is it?
The Counterculture or rock and roll?
The answer to both is in the 1950s.
But that said, it is simple that the Boomer kids were coming of age. Notice, a Boomer born in 1946 would be 18 in 1964. So, that's your answer... The Boomer kids were becoming adults. And, frankly, that is the right period. I am considered a Boomer because I am born n 1963. at the end of the Boomer Generation. That's a bit misleading to call me one. My mom, born in 1943 is more a Boomer than I was. But, I turned 18 in 1981 just before Reagan took office.
So, the period of the assassination of Kennedy through the inauguration of Reagan was the 1960s-70s Countercultural period.
Musically, it took off though with folk music in the early 1960s and then was jumpstarted when The Beatles appeared for 3 straight Sundays on The Ed Sullivan Show starting on Sunday 09 FEB 1964. That's the touchstone moment. The Beatles and what they did musically along with some others (mostly British Invasion groups) were pivotal. But The Beatles led the way because they were so initially successful that they were free to be whoever and do whatever they wanted. John Lennon said it best in 1966 that The Beatles were "more popular than Jesus". That was controversial in the US. Anyway, the freedom of The Beatles inspired many people toward freedom just like the contemporaneous Civil Rights Era was doing. The Beatles ran with that freedom and altered rock music much further in 1966 and beyond.
So, if your question is about a transformative moment in music, it was The Beatles on The Ed Sullivan Show in February 1964.
It is arguably the most important moment in 20th Century Western Culture.
https://www.facebook.com/watch/?v=552683958891071
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I'd say 1967 is when it really took off, but the underground ideas were already being set up, and when Kennedy died the youth really started forming a new youth culture. There hopes and dreams were killed when Kennedy died. And Lyndon B Johnson was a mean old man, and Nixon was also a mean old man, so they both kinda made the opposition stronger.
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It happened after JFK was assassinated. Civil rights and the emerging Vietnam War were the galvanizing topics. People called it an empty rebellion but it really was a counter culture.
It was partially a reaction to drafting young men to fight in Vietnam. It turned out the draft dodgers were right. It was a stupid and hopeless war.
Aftee kenedy die cause there were a lot of riots
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