Why were most of old American color movies Technicolor?

[Vivaldi]

How did Technicolor dominate the color cinema?

As I understand, newer Technicolor movies used Eastmancolor Film, but Technicolor Proceses were also used for them too.

Older Technicolor movies were shot by 3 strip Technicolor Camera.

[MrOracle]

Earlier color processes could not produce lifelike color. Technicolor was a major breakthrough - much like Lithium Ion vs. NICad rechargeable batteries (NiCads had to be huge and heavy to offer the capacity of a Lion battery - a modem phone with 2 days of battery life would need to be the size of a brick if we were still using NiCads).

Original Technicolor, such as was used for The Wizard Of Oz, used a huge, heavy camera with 3 strips of negative film - one each for red, green, and blue. This was expensive and unwieldy so many films continued to use black and white film. Within 10 years, they were able to get nearly the same color quality out of a single negative, allowing standard cameras to be used, and that caused most movies to be shot in color, but, again, Technicolor had a big lead in single negative color technology, so the brand remained the standard for another decade or more, before competitors caught up.

[Vivaldi]

There is also newer Technicolor, which was used from mid 50s to late 70s.

It is not with 3 strip Technicolor camera. It is Technicolor, in which Eastmancolor took place.

[Vivaldi]

From 1954 to 1977 to be more exact.

[Vivaldi]

Original Technicolor ended in 1953. Technicolor Process 5 was released in 1954 and it was Eastmancolor based.

[MrOracle]

Right. That's when they were able to move to standard cameras with a single roll of negative film.

[Vivaldi]

Why was there dye transfer after being shoot in color already?

[Vivaldi]

And when there is dye transfer after, what is the need of 3 strip camera or color negative film (eastmancolor)?

[MrOracle]

https://www.youtube.com/watch?v=Mqaobr6w6_I

[Vivaldi]

English is foreign language.

[Bee-Hatch]

Wasn't it more about having the name that people recognized? Brand recognition. If your film wasn't technicolor it was seen as inferior.


Initially it was a huge leap forward, but later it just became a marketing thing. Same way having a Dolby soundtrack was amazing at first but then became the expected standard.