For those born in 1970 or more recently: when did you first hear of The Beatles and, if you've become a fan, how did it happen?

I was just thinking of my bass player's girlfriend who was born around 1970. Her dad was a famous local radio DJ in the `60's. I used to listen to him all the time when I was a kid. One afternoon, she took us over to her house to meet her dad and he gave us a tour of the house. We got to the basement and he showed us the bar and the dart board on the wall that was enjoyed by The Beatles the only time they played here in the early `60's! While they were here, they lived in his house. Turns out, I could've easily walked to his house in about 25:00!!
Anyway, as she and my bassist were punkers, both born after The Beatles hit their peak, I was wondering how others born in the post-Beatles era would've heard of them and gotten into them, if they have.

For those born in 1970 or more recently: when did you first hear of The Beatles and, if you've become a fan, how did it happen?
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