Why do women love it when you're smug?

Anonymous
So according to multiple people who know me, I've been having much more attitude and arrogance since this summer than in the past.

And in one of my classes, where we got put into six person mock trial teams (I don't really socialize or hit on women that much at college), one of the guys has half-jokingly commented that I scare him, that the thought of someone like me at a range practicing with a handgun is disturbing, etc. Another commented before a mock trial clash, "Going to tone down the smug today?"

But the odd thing is--both the girls in the group (2 girls, 4 guys including me) have been constantly flirty and playful with me. I got flat out told by one of the guys (who is friends with one of the girls) that she likes me and I should ask her out. The other is constantly teasing and flirty and playful.

So, oddly for me, I've been friend zoned or turned down plenty in the past, and according to multiple family members and acquaintances, I've been much more arrogant and bitter and smug lately. And I've been having a lot more success with girls I actually deal with, while irritating the guys I deal with to a degree.

So why do girls find it so charming when you're smug? Granted, my family members have been hating it, but besides them...
Why do women love it when you're smug?
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