Honestly - until I got a bit of money, I could never find what worked for the shade of my skin - which (it seems) is really pale. Mac NCwhatever15 is way too dark for me - so maybe look at it like that if you will...
Here are a few higher-end and drugstore options for you pale people to get your skin up to par!
(Most of these are pretty sheer and cater mostly to covering redness or hyperpigmentation > so keep this in mind.)
FOUNDATION: L'Oreal True Match (Ivory 1N, Golden Ivory 1W, Rose Ivory 1C)
CONCEALER: Bourjois Radiance Reveal (01 Ivory)
FOUNDATION: Laura Mercier Tinted Moisturizer (Porcelain)
CONCEALER: Bobbi Brown Corrector (Porcelain Bisque)
If you have pale skin or trouble finding your perfect shade: when did you finally find it?