Why do a lot of girls invest so much time/money into makeup?

Dongtai
I was looking at one of the models I follow on Instagram. She doesn’t use makeup and she’s gorgeous. Though she doesn’t use makeup she does put effort into her face. She invests a lot of time and money into daily face masks and cleaners that keep her skin healthy. If girls have the time and money for makeup why don’t they invest into daily cleaners and masks that will keep their faces healthy and naturally beautiful?

I ask this because I see so many girls with banging bodies everyday. Everything looks great but the face and it’s because of the makeup. a lot of makeup is obvious and sometimes it literally looks like a mask. Then when they remove the makeup there’s acne and stuff. Cleaners, masks and a healthy diet would keep their skin healthy. So why do girls invest so much time and money into things that damage their face over time vs things that make their faces healthier over time?
Why do a lot of girls invest so much time/money into makeup?
Why do a lot of girls invest so much time/money into makeup?
54 Opinion