Could you ever start liking an old crush again?

UpperEchellon
Say you liked a guy, Bob. But then Joe comes along, and you liked him more. So you pursued Joe, and forgot about Bob. But then Joe rejected you and had no interest in you. Would you still care for Bob at all? Would you go back to him? If Bob still liked you, would you give him a chance?
Could you ever start liking an old crush again?
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