Girl plays guy, but gets mad when he cut her off?

A few weeks ago, a friend of mine, while brilliant and successful, has much to learn about women. Against our advice as friends, he dated the wrong type of girl. Thankfully, when she told him she was playing him, they broke up, and he never looked back.

She however, tried to reconnect via texts and calls, but my man never replied. Eventually, she retorted to using different phone #s, but he still ignored her. Ultimately, after a few months she finally left him alone.

Why would she play a guy, but get upset when he cuts her off? Fragile self esteem? Doesn't know what she wants? Yes, she is young (college aged).
Girl plays guy, but gets mad when he cut her off?
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