Why do guys lower girls' self-esteem to make the girls like them more?

princess_for_life
The other day my friend dressed up really nice, and I told her how pretty she looked. Our guy friend said, "Nikki's just being nice, you're actually not that good looking."

I noticed throughout the day that our guy friend was staring at my friend like he was interested, and when she walked away at lunch he was blatantly staring at her ass. I asked him why he kept staring at her if he didn't think she was good looking.

He told me that our friend is much too good looking for him, so he told her she wasn't good looking in the hopes that it'll lower her self esteem so that when he shows interest she'll be more likely to go out with him because she thinks she's not pretty.

According to him, a lot of guys do this. Is this true? And if so, don't you think that's a really cruel way to get a girl?
Why do guys lower girls' self-esteem to make the girls like them more?
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