Why do a lot of women lie to a guy they're not interested in & lead him on?

It's cruel to just lie about your interests towards a guy & lead him on. Rejection is the honest truth. Do a lot of girls do this to mess with a guy? Does it feel good to mess with a guy like that?
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"Don't tell me a sweet to protect my feelings. Tell me the bitter truth so that i can accept reality"
Why do a lot of women lie to a guy they're not interested in & lead him on?
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