Girls, why do you say that for women looks don't matter, it's all about the personality when these things happen instead?

The famous quotes, that "For us girls it's ALL about the personality. We don't care about looks at all like you guys." And than then stuff like this happens like in this video for example. Any explanation? Do some girls deny it because they want to appear pure, or because of religion?

Girls, why do you say that for women looks don't matter, it's all about the personality when these things happen instead?
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