What is the meaning of "awwww" in text messages?

Anonymous
The guy that I like just texted me "awwww, thanks" after I told him that I enjoyed hearing from him. A couple of my girlfriends say that this is an endearing thing and a sign he's feeling me too. I say it's just a word and am trying not to get myself excited over nothing.

What say you? How often do guys text "awwww" to girls and is it a good thing, bad thing, a sign he does like me ( again I say it's just a word)?
What is the meaning of "awwww" in text messages?
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