What does it mean if a guy calls you "love"?

Yay112
so, this guy just called me "love" today when he spoke with me. I’m not interested in him and I’ve never spoken to him before so I don’t really remember what he asked, but after his question, he slipped in a "love" with a smile. What did he mean when he was calling me that? Was he being legit or just doing it for his own entertainment?
What does it mean if a guy calls you "love"?
20 Opinion