Why are the Kardashians so self obsessed?

I have been watching their new tv show. I feel like I am watching a bunch of people talking a lot trying to convince each other and everyone that they have perfect lives and that they are wonderful blameless people. Its so weird and cringey and awkward. I used to be a fan of these individuals and now its like... Wtf..

Why are the Kardashians so self obsessed?
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