If a guy is soft before we do business?

Is it a bad sign if the guy I'm talking to is always soft when we 1st meet up? I would say he is attracted to me and we are even friends but I don't know.. Someone told me if that's the case, he's not that interested, and he should be hard as soon as he sees you. Any advice men? Ty
If a guy is soft before we do business?
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