What new truck would you buy?

So a coworker asked me this today and I don't have a good answer. If you were to buy a new truck, what would you get?

Personally I'm not overly impressed with the new powerplants coming out right now. So I'm not sure what I would pick. Luckily I'm not in the market right now. But interested what others would pick and why.
What new truck would you buy?
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