Not replying to his messages?

Love guys thoughts. A man I have known for a long time. We talk on snap chat. Recently I decided to take a step back and ignore his snaps as I have feelings I don’t think he feels the same. Last week we caught up after weeks apart and he questioned me why I don’t reply to him. These are just photo snaps not messages. I’d he doesn’t feel the same as I do why does it matter If i reply to a picture or not? He has plenty of followers that can reply? Why me? Please help many thanks
Not replying to his messages?
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