What subtle non-physical traits make a guy instantly more attractive?

I'm not sure if this is just me, but I've seen a change in how men are seen as attractive in the eyes of women. I'm wondering if a man need be nicer toward all others, just those who are nice toward (him), women in general, specific women, or if being kind even matters much at all anymore? Must he have money? What I mean is not rich monetarily, but enough to get by and have a little to live comfortably? I'm just trying to adapt myself and get a better understanding of the new social structure?

What subtle non-physical traits make a guy instantly more attractive?
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