Guys, why so much cologne?

I get it... guys sweat. Honestly, in the dead of winter guys are still like little furnaces walking alongside a gal, so I can understand that summer stink is a real thing for the average Joe. But take a shower or something. Dousing yourself with enough cologne to choke an elephant isn't the answer...

I was at a thing yesterday and some guy insisted on standing in my personal space to chat me up, but I was literally watery-eyed and coughing from his awful cologne. I couldn't even pretend to ignore it. As soon as he stepped away I was fine.

WTF do you even say to a guy like that? "It's not you, it's me. I'm allergic to you..." (Sigh.)

Guys, why so much cologne?
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