Is it acceptable or normal for a man to use skin care products?

I work under the sun for long hours during the day. I use all protection tools to cover my face and arms, yet the sun has left a mark on my skin, especially my face. Now I started using some skin care products to treat the effects of the sun. I was born and raised in a town and because of my background that skin care is for women only, I find it weird that I started using it. Do you think it is normal for a man to care for or use skin care products?
Is it acceptable or normal for a man to use skin care products?
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