It works like this.
You buy, give, or recieve a "gift card" or "e gift card".
That $ is never spent... either too small to use somewhere, lost, put away... to the tune of over 23 billion a year.
The $ sits on the books of the company until a certain time, expiry, they can wipe it off their books and take the 100% profit!
If so, could you send me your gift cards so I can spend them.

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