How do I say no?

I knew this guy from dating apps and we've been talking for few months now (but not on a daily basis). At first, I was interested on him and he's also super nice. But as time goes by, I could not see myself being in a relationship with him. Our value and vision are totally different. I learned a lot from my previous relationship now I know what I want and not want.

I also told him from the beginning that I don't want to rush everything since my last relationship was a total mess and I don't want to be in a relationship just because I'm lonely. I want the feelings come naturally. I don't think he got the signal and keep saying he likes talking with me and want to give this a chance but I don't want to lead him on anymore than this. How do I say no and not hurting his feelings? I need help. Thanks before!

How do I say no?
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