Better to be the nice guy or not?

For many years I have been the "niceguy " to the women I'm in a relationship with opening doors ( even after being together 4 years later) , genuinely complimenting their appearance, even waking up earlier than I needed to, to start their car and warm it up before work, .. and much more , but it always seems the nicer , kinder , I am the less reciprocal they become.. do woman want to be treated poorly? , should I just treat them like rubbish? That's not the kind of person I want to be , but I'm tired of being treated poorly In Return for kindness , advice, insights anyone?
Better to be the nice guy or not?
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