My boyfriend is insecure about his looks how can I help him?

We've been dating for the past 2 years and I'm not sure if it's a new thing or if he's opening up more about it to me. He has this skin condition on his face where it's mainly his cheeks are quite red. When we were friends/started dating he never really mentioned it but over the past year he does bring up how self conscious he is of it. Sometimes he even cancels plans to go out with him because he gets so embarrassed about it and it breaks my heart.

I try to comfort him and help him when he's feeling bad about it but nothing really helps him overcome it. I feel so bad for him but also I personally think its adorable on him and he looks so cute with rosy cheeks.
What can I do?

My boyfriend is insecure about his looks how can I help him?
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