Is Valentine's Day such a huge deal to some people?

[Vaporvan]

I have seen a lot of stuff on the internet where it's apparently life-ruiningly bad if you are alone for Valentine's Day. Is this some weird American subculture or is it actually widely considered a big deal? Lots of countries don't even celebrate or if they do, it's a Saints Day not this 'love holiday' so I'm confused how big it really is and why it matters so much to some people.

[menina]

I've been asking myself the same question and I guess it's just part of the US culture. I live in a country where Valentine's Day is celebrated by some people but it's not a big deal. Also it's not a problem if you're single on this day. It's just like any other day.

[MidnightOwl57]

Judging by all the questions on the site and the money people spend each year on Valentine's day gifts it would appear so 🤷‍♂️

[SnowedIn]

It is a very big deal to a lot of people. I cannot pretend to know why but it is.

[driven159]

It is a big deal for the candy companies.

[sage2021]

Some people call Valentine's day another Hallmark holiday.
Hallmark makes greeting cards

[Iron_Man]

It all depends on the person

[In_Trance]

Yes it is

[Vaporvan]

Why? I don't get it. It is just because it's a cultural thing where you're from?

[In_Trance]

Has nothing to do with the culture at all it has to do with the marketing.
For example if you were in the greeting card business or the chocolate business, this is a major piece of revenue in the first quarter. That's going to be a big deal

[Vaporvan]

So it's just another commericalized holiday about money? Got it.