Will Anheuser-Busch ever recover from the Dylan Mulvaney fiasco?

[Anonymous]

It's been more than six months since Anheuser-Busch's devestating decision to use a trans woman in their Bud Light marketing campagn, sparking an overwhelming backlash and boycot that plunged tehir sales and market value into the toilet. Since then the Anheuser-Busch marketing execs responsible, as well as the top exec at the marketing firm (Captiv8) that introduced the Mulvaney adds, have been fired.

It was reminicent of the Gillette fiasco where their ad campaign was essentially a slap in the face to men, their primary customer base. That mistake cost the parent company $8 billion in one year.

Since their blunders, both companies have struggled to recover, despite returning to their traditional ad stayles and trying to win back their customer bases. Will these two companies ever fully recover?

And when will companies start learning from these companies' mistakes and stop trying to pander to the woke croud to their own detriment?

[Nuget]

I don't blame you for not understanding this, because I didn't understand it at first. When Bud Light made this stupid "mistake" we all blamed it on a moronic diversity hire in the advertising department. But then other companies followed suit. Why?

Anheuser-Busch has around 500 products. Losing sales of Bud Light means nothing to them.

Google ESG scores.

ESG scores are a measure of how well a company addresses risks and concerns related to environmental, social, and corporate governance issues in its day-to-day operations.

That means that Anheuser-Busch isn't stupid, they just wanted the brownie points.

Don't ask me how these brownie points work, because I don't understand it. But the woke are definitely behind this, and it's hard to imagine where their power is coming from.

[Asker]

You're right about Anheuser-Busch not feeling much of the impact. The question I should have asked was, will the Bud Light brand recover.

[Nuget]

Of course. People have short memories. I heard they're going to put MMA fighters on the cans.

[Asker]

This is what happened to Bud Light after the ads. The graph only goes through early June, but sales fell another 13.5% in the third quarter.

[Asker]

I disagree that people have short memmories. I will never buy another Anheueser-Busch product, nor will I ever buy another Gilette product. It's been almost five years since the Gillette fail that cost teh company $8 billion in the first year, and my resolve is as strong as ever. I know a lot of men who feel the same. Some things are not forgotten, nor should they be.

[BCRanger10]

Maybe? It might take a generation or two. I've heard some speculation from pundits that this was why they partnered with the UFC. Basically, they're asking the UFC to put a different face on them. I don't watch the UFC, but apparently a lot of the fighters are strongly opposed to the trans movement and the wokesters in general. One of them made a video in which he essentially said "they belong to me".

I think AB will sweep this whole thing under the rug. I doubt that they will apologize for sponsoring this sociopathic troll, nor publicly and specifically disavow him.

Theoretically, this UFC partnership could work. We'll just have to see.

[exitseven]

Business experts say no. I have a friend who was a big Bud Light fan. He says he will never buy it again. Just the loss of his business alone was a big blow to AB. He drinks Keystone light now.

[exitseven]

Thanks for the MHO😎

[Anonymous]

I hope not. I'll never buy another Anheuser-Busch product, nor will I ever buy another Gillette product.

[Asker]

Agreed. We all need to use the power we have as cunsumers and vote with our wallets. Companies like this should feel the pain when the support such insanity. The stakes are too high to just sit back and watch it happen.

[Nuget]

But that's just you.

[Asker]

@Nuget It's "just" me and thousands of other men who permanently switched to Dollar Shave Club or Harry’s for razors, both of which have seen very strong growth since the ad, due in no small part to the ad.

[Nuget]

I get it, but plenty of people just don't care. I know lots of people who aren't boycotting Bud Light, because they never drank that rat piss in the first place.

[Asker]

@Nuget Yep, understood. But the ones who do care enough to boycot are plenty, and they make a difference. AB took a huge hit financially, sending a message to other companies. That is all over the internet and easy to find. And the execs at AB and the marketing comany who were involved were all fired, sending a strong message to other marketing professionals. The desired effect has been achieved.

[Nuget]

Hey, I'm on your side, but this isn't what it seems. Why did Target follow in AB's footsteps?

[Opinion Owner]

@Nuget I don't know why, but they are paying a heavy prce for it. Target lost $10 billion within the first 10 days of their disasterous decision. Just recently they posted their first quarterly sales drop in 6 years, with sales at stores and digital channels down 5.4%, and E-commerce sales down 10.5%. That is a boatload of money. It just goes back to the last sentence in my original question. I don't get it.

www.newsweek.com/target-latest-proofgoing-woke-means-going-broke-opinion-1803675

nypost.com/.../

[Nuget]

I don't even pretend to understand it, but it has something to do with the ESG score. You research it and then explain it to me.

[Fuentes]

Hope they fail, they may have to just change their whole name or sale and get bought out by someone else with a new name cause it's gonna take forever for them to come back lol

[Soteris]

Bud light has been celebrating trans and gay rights for decades already. No one is going to learn anything from a crowd that lashes out randomly since you can't predict what they are going to do next.

[Asker]

The reaction to Bud Light ad could have been predicted by anyone with a brain.

[Asker]

Using Dylan Mulvaney to market Bud Light was about the dumbest move they could have made considering who the customer base was. It's like using Andrew Tate to market feminine products.

[Soteris]

They have literally done similar things every year before that and was only receiving praise in return. This outrage came from nowhere, mostly because it was manufactured, and that is why you can't predict it since you can manufacture outrage against anything.

[Asker]

No, they have never done anything remotely like what they did with Bud Light and Dylan Mulvaney. If they had, it would have blown up in their face just as it did this year.

[Asker]

And no, it wasn't manufactured. People reacted to it, nothing more, nothing less. The public has grown weary of gender ideology. That's all in the world it was.

[Soteris]

Dude, they literally do it every pride month.

[Asker]

Dude, they have literally never done anythng like hiring a trans woman to be the face of a brand for which the customer base is dudes who go to football games and frat parties. It was literally the stupidest marketing decision in modern history. If they had made such a stupid decision every year the brand would have died many years ago. Think about it.

[Soteris]

Bud Light started to support LGBTQ in 1995 and they have done different things every year. Its just that you guys decided to become upset on this particular year which again does not teach anyone anything since there is no pattern to be taught in randomness.

[Asker]

Are a compromised, or have you just chosen to ingore the point?

[Asker]

Are you*

[Soteris]

I am quite serious here. The first pro trans ad from Bud Light I know of is from 2016 as an example and I can't remember any backlash at the time.

[Agagagagaga]

Bud Light has NOT been celebrating trannies for decades. I’d tell you to stop lying and making up bullshit, but it’s what you do best. That and suck cock @Soteris.

[Soteris]

@Agagagagaga https://time.com/4452306/bud-light-transgender/
I mean, they literally did though.

[Asker]

Decades? Come on now, that is very dishonest even for you.

I assume you are taking about this ad, which was just a few years ago, NOT decades.
https://www.youtube.com/watch?v=7vETmzQcc4A

And ad was supporting gay marriage, NOT trans people or the insanity that is modern gender ideology. As I said, they have never done anything remotely like this...

https://www.youtube.com/watch?v=s05_FUAeOKg

I will also ad that since 2016 gender ideology has become a much more serious problem that is harming our children and screwing up public schools even more that they already were. People were much more conscious of it when the Dylan Mulvaney thing happened, so the backlash was 100% predictable. It was seriously the dumbest marketing decision in modern history.

[Soteris]

No, it was not that commercial. I also just mentioned the earliest commercial that I personally remembered rather than the earliest which I assume was back in 1995 when they first started to support LGBTQ.

There has also not been an increase in supposed "serious problems" harming children through gender ideology since 2016 so I have no idea what you are on about. Again, this is all manufactured nonsense, there is no reasoning behind it.

[Asker]

I challenge you to find any support from AB for trans people earlier than a few years ago. I'm talking about things the public would actually have actually been aware of. Remember, I said AB had never done anything remotely like the Dylan Mulvaney disaster, and I stand by that.

The number of young people who identify as transgender has nearly doubled in recent years, and attempted suicide among that group has skyrocketed at the same time, unsurprisingly.

On a personal level, I know many people who have been affected. My neice has attempted suicide twice since she decided to "transition" and later realized what she had done. Like thousands of others, she was too young and her brain too undeveloped to comprehend the lifelong implications of such a decision. When it sunk in that she would never be able to have children as a result of her decision, she became distraught, as many other children do. They are TAUGHT by adults who should be looking out for them that they can be whatever they want to be, which is dusgusting. Being trans is now the latest fad among troubled teenagers. They are taught by ADULTS to believe transitioning will make them happier, which is disgusting.

My neice was socially awkward and began having serious problems in junior high. She started hanging with a group who made her feel accepted, and some of them made the same mistake she did and are also now regretting it.

NO child should be allowed to make such a life altering decision before they are old and mature enough to understand the consequences. And it's disgistng that there are adults who ignore the harm being done to children just so they can push their social agenda. Truly disgusting.

[Soteris]

I mean I did reference that 2016 ad and there is also a statement from around the same time coming from the president himself saying “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”

But again, I must remind you that Bud Light has been doing some form of LGBTQ stunt every year and have openly supported transgenders. Even the CEO Brendan Whitworth went on an interview reiterating that they have been supporting trans since 1998. Be it from my point of view or theirs, this came out of nowhere and had no obvious trigger.

The right wing simply needed something to be outraged about and they decided it would be Bud Light that month. It is as pathetic as that and there is nothing to learn from the right wing manufacturing outrage against a single incident in a sea of similar ones. It just tells companies that those people are unpredictable and can't be reasoned with.

There is also a phenomena you should be aware of. There used to be a very strong stigma against lefthanded people ranging from them being cursed to trying to train it out of them. As such, historical rates of lefthanded people are obviously lower until it becomes culturally accepted. In realty it has always been about 10%, it is just a question of how many suppressed this and the mental and physical health consequences of these actions are real.

Obviously, being lefthanded does not actually make you more unhealthy but given the culture and society that can still push people down that road. Treating trans as increasing or inherently bad for the physical or mental health has direct parallels with this phenomena. You are pointing out the distress put on trans by society rather than by their gender identity.

[gorydetails]

nope. Fuck them.

[Asker]

Yep, totally agree.