In 1983 the FDA required Rx ads to include detailed information about side effects and contraindications, making TV ads cumbersome. In 1997, the FDA relaxed these rules, allowing drug makers to provide major risks and direct viewers to additional information sources, leading to a surge in direct-to-consumer advertising.
This decision remains highly controversial. Although prescription drug advertising receives significant First Amendment protection as commercial speech, carefully tailored regulations may be constitutionally permissible if they serve important government interests like protecting public health. However, broad bans face major legal obstacles.
Girl's Behavior
Guy's Behavior
Flirting
Dating
Relationships
Fashion & Beauty
Health & Fitness
Marriage & Weddings
Shopping & Gifts
Technology & Internet
Break Up & Divorce
Education & Career
Entertainment & Arts
Family & Friends
Food & Beverage
Hobbies & Leisure
Other
Religion & Spirituality
Society & Politics
Sports
Travel
Trending & News