Why is it necessary for a product to advertise that it is women owned?

[Kingofkings1992]

Do they think that this will compel female shoppers to buy it?

[Zack-Bann]

It’s woke advertising
Works in some places
Fails in most
But it’s just another banner to hang on something to give it meaning


Kinda like “grass fed” or “locally sourced”


Some people care very much about national heritage and will be compelled to buy a product that claims to care as well


There’s no general rule for advertising other than getting people interested in buying


The problem with woke advertising is that it can have a negative effect as well
While “locally sourced” is either a plus or a neutral depending on the buyer’s beliefs
The woke stuff could be a positive, neutral, or negative which will drive away customers


Kinda like what Gillet did a few years ago when they thought they could target rainbow communities with razor blades
Ended up driving away the male customers and the the rainbow crowds already don’t shave or use an electric razor (because let’s face it you need a father in your life to learn how to shave with a blade)
The stock dropped


They had to do a 180 and put in all the masculinity slogans they could find in order to save the brand

[Dargil]

They are trying to increase their market share without improving quality and service. Typical female entitlement.

[LazerBean]

I'm sure there is a certain amount of people who will be more likely to buy it just because it's woman owned. I think it's weird that anyone cares tho.

[Kingofkings1992]

Those people are called "feminists." Lol

[LazerBean]

Yep lol

[Miristheiss]

They seem to think people should buy based solely on this woke shit.

[beefcakebradybatson]

Some, but most female shoppers, like most male shoppers, value quality above all else.