Are blonde, blue-eyed white women seen as most attractive because they’re rare?

Humans nature value rare things more than common things. Gold and platinum are obvious examples. Probably less than 1% of the world's population is a blonde hair, blue eyed females. Compare this with roughly the 95% of the world's population that has dark hair.

Yes, that makes sense.
No, that is dumb.
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Are blonde, blue-eyed white women seen as most attractive because they’re rare?
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