Should Super Bowl Advertisers ask for a REFUND?

[AviatorTom]

After the Eagles went up 31-0 early in the 3rd quarter of 2025's Super Bowl LIX, the majority of the viewing audience left; the game was essentially over. Companies that paid $8 million for a 30 second ad in the 3rd and 4th quarters, expecting a huge viewing audience, were left with much fewer viewers.

Should those advertisers ask Fox, which broadcast the game, for a refund?

[molonski2]

Haha.
They could ask , but I'd bet those contracts are water tight , cover all scenarios possible and all that goes with it.
That's advertising , 50.% of every advertising $$ is wasted , but it's a matter of which 50 % , so the precedent would be horrendous if they refunded , which of course they won't.
Fox would also ask for a refund though and that would create a snowball of calms , including the clubs.

[JustinTheGreat]

I mean no. I feel like that’s a risk you’re willing to take when choosing to advertise for something like this.
and I would imagine it costs more to show your ad at the beginning of the game vs the toward the end. So that’s what they paid for.

[Anonymous]

No they know what they're getting and they got good eyeballs at least until halftime. I looked up the worst trouncing and it seemed to have been San Francisco vs. Denver in 1990 by 55 points.

[purplepoppy]

Tough, the results are not the responsibility of the broadcaster.
I don't understand why people spend a fortune on tickets then leave in a huff because they're team isn't winning.

[AI Opinion]

Super Bowl advertisers invest heavily with the expectation of reaching a vast audience. While a blowout can decrease viewership, refunds are typically not part of broadcast agreements, as advertisers understand the inherent risks of live sports. Instead of seeking refunds, advertisers might explore compensation methods like additional ad placements or future media package discounts to maintain value for their investment. 📺🏈

[Red_Arrow]

No. Fox promised to broadcast the game and they did. The Chiefs promised to play a good game. They didn't. Let the advertisers get their refund from the Chiefs. (Good luck with that.) Bookies probably lost a lot more and they can be nastier.

[OneViewpoint]

@Red_Arrow,

Wow, I hadn't even thought about the bookies. Whew, bookies and a lot of bettors must have taken some hits in this blowout. Especially since people can now bet on every 1 min slice of a game, LOL.

[lightbulb27]

no, they took those risks... what's in the contracts?

If they can't sell doritos or sugar water to people that pay $4000 for a ticket, I cannot help them...

[blueonblack22]

Worst half time show I’ve ever seen in my life. That alone should be enough to justify a refund.

[BCA6010]

No, they got exactly what they paid for. Marketing campaigns are always a gamble.

[OneViewpoint]

No refunds. The game results were not guaranteed. Ya pays yer money and ya takes yer chances.

[OlderAndWiser]

Asking for a refund doesn't mean you get a refund.

[slatyb]

They could, but they won't get it. They took that risk when they paid for the ads.

[exitseven]

They gambled and lost. Thats how the game is played.

[chrissykerdock]

no you can't predict a blowout this game was supposed to be close but it wasn't

[KostasKouvalis]

That's the most ridiculous thing I've ever heard

[Likes2drive]

I doubt that but they are still showing the commercials on tv for awhile anyway

[Dongie]

Eeh, they can ask but they won't get. How can anyone guarantee the course of a game?

[Bklynbadboy12]

Nope that's the risk you run. Plus even with everybody seeing the commercials there's no guarantee seels with go up

[MikeTheGreek1979]

Take chances not the first time super bowl to be a blow out.

[NathanDavis]

"huge" is subjective

[Iron_Man]

No, you can’t control. The results

[GAGsucksballs89170]

Even trump left early

The POS

[MikeRJ]

No, that would be silly.