Why do companies make it so difficult, so confusing, to close an email account?

Why do companies make it so difficult, so confusing, to close an email account?

I had a Microsoft email account, and trying to cancel it was like trying to navigate a complex maze! Unbelievably frustrating it was. Finally managed it though. Why don't they make it simple and straightforward, like the way it is here on GAG?

Why do companies make it so difficult, so confusing, to close an email account?
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