What's the argument nowadays for diesel cars (opposed to petrols) in regular/family category?

Speaking factory new cars now.

As I see, diesel versions are more expensive to buy at least; the fuel price is also surely more expensive (at least in EU). Still I see numerous new cars with "TDI" badge and so.

The only I can think of is towing a caravan or so.

What's the argument nowadays for diesel cars (opposed to petrols) in regular/family category?
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