Why are White Westerners so fascinated with Asia and Asian culture?

Why are White Westerners so fascinated with Asia and Asian culture?
It seems that regions like Africa, Latin America and the Middle East don't get as much attention or interest as Asia. So I'm wondering, what is it specifically about Asian countries that makes them more appealing then other regions?
Why are White Westerners so fascinated with Asia and Asian culture?
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