When I watch the video, I get the impression that they tried to convey a message that I (and probably most men) actually agree with: It is possible to be a man without being male chauvinistic, misogynistic, violent, a rapist, and all the other negative associations that are linked to men, and that we men should all strive to be the "right" kind of men (preserving our masculinity and self-esteem without mistreating women and other people in general). I also think they tried to tell us that those of us who are not "bad" men should stand up to those who are.
But I do believe that they failed and instead communicated that men ARE all the negative things that the male gender has been associated to, and that we all need to change.
It annoys me when big companies release politically correct material. It is great that they wish to support the fight against various issues in society and in the world, but this feels like a media stunt to remain on good terms with the female customers.
As I recall, Gillette's advertisements for male products often emphasise masculinity in one way or another, but they are only telling men to feel like masculine, feel in control of their lives, feel attractive and so on. They are not telling men to be anything I would consider negative, and as such this apology they have released is unwarranted.
This is how you make an ad... I won't be buying anything related to Gillette ever again, and that goes for all companies that are linked to them.
Interesting. I wouldn't say they "messed up" from a marketing perspective since obviously everyone is talking about them now, although I'd be interested to see exactly how it impacts their sales. From a moral perspective though, I think it's really stupid. Even though the overall message is positive (to treat other people with respect and kindness, stop bullying, stop harassing others, and stop making excuses for poor behavior and bad judgment) they lose all credibility by assuming it's only men who are acting this way.
I see women acting just as negative towards each other and towards men every day. Women bully, women harass, women make excuses for their shitty behavior all the time, just like some men do. The last line of the commercial says "men need hold other men accountable" but I think it should be "people need to hold other people accountable." It doesn't matter if it's a man or a woman mistreating others, if I see it, I WILL call them out on it.
In reality, a lot of people these days are just not nice people. The commercial (in my humble, non-marketing focused opinion) should have spread the ideal of positivity and kindness for everyone, instead of targeting only men. But hey, what do I know?
u In parts of the ad it showed dads stopping fights between boys, how exactly is this a bad thing?
Here's Charlie Sheen's new TV commercial.
It has a bunch of made up bimbos that couldn't actually care less about him😆.
Their intentions are good, but it won’t help them sell razors. What I’d like to see is the ceo of Gillette or someone high up taking a stand against toxic masculinity without trying to make a profit.
Probably yeah. I mean if they wanted to be an "ally" of women and all they could have just dropped their prices on women's shavers.
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Yes they mest up. The add may help them sell women's razer's but not men's. It will take some time to recover from that.
It was an attack on men and masculinity. Masculinity has nothing to do with abusing or cat calling women. Women objectify and cat call men and they assault the likely just as much if not more. Where is the toxic femininity? These stupid feminists need to shut up and stop defining what it means to be a man and be masculine.
Also breaking up boys fighting is stupid. Men understand little boys better. Ig you see to boys fighting and it isn't one bullying the other you wait tell there is a winner before you stop it. If you don't the second no adult is around they are going to go at it again and there won't be anyone to stop it.
Boys will be boys needs to be said more, because so many teachers expect them to act like girls. Ask any parent and they will say boys are more rambunctious and physical, studies even support this. The boys in school are being given timeouts and suspensions for just being boys. They are falling behind in school because they are expected to act like girls. Feminists don't understand men and need to shut up.
For the last 7-8 years, I have been shaving with a safety razor. The initial cost is steep if you're interested in buying an heirloom piece, but the razors themselves are cheap. I buy Feather blades from Japan that are made by a surgical company and they ship 100 blades all the way to the United States for about $30.00. That's more than a year of shaving for 30 bucks.
Mama Bear shaving soap x2 - $40.00
Badger brush - $20.00
Safety Razor - $30.00
Safety Razor blades - $30.00
For $120.00 you will have at least two years of shaving covered. That seems like a lot, but considering you're paying $10.00 for two replacement cartridges with Gillette you're saving more than half of what you might normally spend and you're not creating as much waste. After that initial investment, you only need to buy razors and soap or the occasional brush if you want to upgrade.
There are also a lot more options. You can buy variety packs of razors and try 10 different razors that are manufactured from places all over the world. Generally speaking, Germany, England, and Japan make the best razors and have always made the best razors.
Anyways, I thought I would mention safety razor shaving since it's really a cool way to shave. You could also get a straight razor. I did that for a while and gave it up since it was too time-consuming.
Gillette definitely caught everyone's attention which is very important when it comes to marketing and advertising. However, this was definitely a strong attack on men and the person behind it is a feminist. No surprise there. Since most of their customers are men, the company is going down because like many articles have stated, men are ditching Gillette razors and moving to companies that Gillette competes against.
I just realized something... since the person behind the commercial is a feminist, maybe it was her intention to bankrupt the company since most of its customers are men.
What do you think?
It's not a bad thing. It doesn't make me want to buy a gilette razor, but gillette razor is what I use and what I will continue to use. It's a good thing that they are trying to stomp out "boys will be boys".
If you translate "Boys will be boys" to what it literally means it's basically... "He's just a guy, guys are stupid, just pay no attention to it, act like it didn't happen." One key part that really stood out in that video was that men need to hold themselves accountable for their own actions.
Bad advertisement for razors, yes.
Good advertisement for spreading awareness on important issues in our society.
Confession to make. Many years ago, I used to work for this fucking company. I decided that its corporate values didn't match my personal ethos, and got the fuck out. I've never regretted that. They can talk about toxic masculinity all they damn well please - they're a toxic corporation.
This kind of vacuous virtue signalling is exactly what I'd expect from them, and they will figure they can get away with it because
1) P&G (who own Gilette) have a huge market share of the world's razor market.
2) Because they'll receive fawning publicity from the Great and the Good, for Getting The Message across.
They've got prior form for this, too.
It was absolutely not the kind of place I either felt comfortable in, or felt morally aligned with. Wankers.
Absolutely and now they are going to lose many customers until they get their act together. They should have taken note from the backlash that Dice received for battlefield V.
It shouldn’t be surprising if the ad gets used as propaganda by certain fringe groups that don’t need to be introduced.
More and more people are getting tired of this SJW politically correct drivel. Political correctness is not working because it’s full of false dichotomies and contradictions. It’s merely a concept that only looks good on paper.
Yeah they're done. The thing is... they also sell women's razors. But this entire add focused on "what men do wrong" while women are just as guilty of doing everything they're saying that men do. Most of us who aren't brainwashed can recognize an attack on men when we see it. Especially since this add just parroted the same exact bullshit that feminist groups are saying. Yeah everybody's talking about them now, but is that a good thing? Men typically just go to the store, buy their razors and leave without thinking about it. Now this commercial is guaranteed to be on our minds next time we see Gillette products and a lot of the people who have negative feelings about this will consciously choose not to buy the products anymore. I wouldn't call that good publicity.
Tell Nike that with the Kaepernick commercial. Initially outrage, but after that they made more money then ever. Taking risks can definitely enhance your brand!
I bet Gillette had people crunching the numbers and concluded that the attention would give them more profit in the end than when they would do nothing.
For me personally, I don't give a crap.
I don't use any of their shitty products anyway.
I look forward to seeing a tampon commercial that tells women to stop blaming their periods when they're acting like bitches.
I think it's more of they think men don't notice are try to do anything when they are and I'm honestly extremely tired of getting nagged on just because I'm a male. This commercial had good points that have already been bought up many times.
They should've approached it differently if they wanted a more positive result.
It's a Procter & Gamble brand so you're going to have to boycott a lot of shit. I think the only thing I buy from them to begin with is Oral-B floss.
https://us.pg.com/brands/
How is the commercial right at all. Its correcting people to stop letting things slide and interfere with the wrongs in the world. As an alpha Male you should be standing up for the weaker people in the heard and show respect to others. Not just let things slide. If you have a problem with being a better man and a better human then sure complain. I'll leave gilette only cause they have so many blades it's no longer a close shave
ofc. us men just can't help ourselves not to rape and beat women. julie bindel was right. men have to be put into concentration ca... i mean a large area with a fence so women can create paradise on earth like the flawless angles that they are.
all men should buy Gillette razors and empty their wrists at once.
I would presume that this is Gillette trying to bond with younger generations.
However, a number of angry posts on this thread are from younger generations so perhaps they've missed their mark there too.
Yes they did. If I were a straight or safety razor company, I would increase my advertisement budget and try to win over this new market of men who've dumped Gillete lol
Someone should tell Gillette that feminists don't buy a whole lot of razors
It's like they though SJW points were going to be worth something. They did what they though was going to pay off for them and they didn't really care about the cause. They did it to draw attention away from shady business practices and they didn't care about who they were going the throw under the bus to achieve it just like White SJWs and Male feminists. My boycott list has been growing pretty fast lately.
Mess up? Everybody’s talking about them, it was a massive success
i think the triggered reactions to a commercial suggesting men can be better is hilarious.
yes we should all be happy with the status quo. we should never seek to be our best. we should ignore all the ills of our society.
Other-- the term "SJW" is pointless and stupid and no one should use it. It's not an "SJW" ad; it's kind of a dumb ad, but the underlying premise of it is fine. It's also not a big deal. I don't know why anyone's talking about it. Ads like this come and go. In a little while, no one will even remember this nonsense.
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