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1 mo

Thoughts on racist Converse commercial?

Just_Ken
Just_Ken Follow
Xper 7 Age: 42
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Thoughts on racist Converse commercial?
Thoughts on racist Converse commercial?
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  • OneViewpoint
    OneViewpoint Follow
    Master Age: 60 , mho 47%
    1 mo

    You really have to wonder about the intelligence of the marketing team at Converse and the creative team they signed up to build this message and imagery. Did they screen this with a test audience (s)? Did anyone in leadership at Converse, CEO, CFO, COO, VP Sales, VP Marketing get eyes on this before someone bought ad time and threw it over the wall to media outlets? I've always wanted to know how some companies spend millions on an ad campaign and end up with stupid, or in this case racist, ads that hurt their brand.

    Talk about tone deaf. Does Converse have some Private Equity Harvard prodigy running the company or marketing? They sell sports shoes for craps sake. Converse is owned by Nike!

    Aaron Cain is the President and Chief Executive Officer (CEO) of Converse.

    Key Details
    Appointment: Cain took over as CEO in July 2025, succeeding Jared Carver.

    Background: He is a veteran of Nike Inc. (Converse's parent company) with over 20 years of experience, previously serving as the Global Vice President and General Manager of Nike Men's.

    Recent Events: Following public backlash and criticism over a global marketing campaign that critics argued evoked Ku Klux Klan and lynching imagery, Converse Drama Explained as Company Removes Ad After... Cain issued an internal memo to employees stating the images should not have been used and pledged a thorough review of the brand's internal review processes.

    It would appear Aaron Cain needs to start his "thorough review" by pointing the gun at himself! This was a leadership and culture failure. Converse has refused to name the 3rd party outfit or internal team who created this ad or the internal approval process that obviously failed big time. I guess transparency and accountability stops at Converse when the leadership feels their bonuses are threatened. Sounds like American Capitalism at its best.

    2
    0 Reply

Most Helpful Opinions

  • lightbulb27
    lightbulb27 Follow
    Master Age: 60 , mho 42%
    1 mo
    372 opinions shared on Trending & News topic.

    Haven't seen it. No idea what they were trying to sell to people with that image and it's a terrible image and terrible product. To me, it looks more like something out of the 1960's movie the omega man. Scary. Maybe Halloween is their angle? Maybe their marketers were smoking too much weed. You know how many board meetings and execs review that to run it? A lot!

    Real life though... goes to show how selfish people are and how their emotions are controlled by sub conscious... this image makes people upset for obvious historical reasons... but in Texas this month, a white man in real life was murdered for no reason, his head head nearly cut off... by a dark man. No uproar is heard to examine the communty, culture. Al Sharpton is crickets [silent]. Don't care!

    What grabs attention is what bothers the "heart" of emotions in the person. And murdering a white guy doesn't do it. Murdering a white woman on a train won't do it. Putting up an image that may remind them of being murdered for no reason, will do it. That's why we have some of the issues we have... black people have been trained over years to fear police, so now they flee police, police are reserved to engage for risks of issues.

    Almost seems planned like someone is playing our diversity against us.

    ...

    At what point do non dark people start to be traumatized by the images of non dark people being murdered by dark crazed people, or dark latin people.

    There's great marketing for you... a shoe store showing a non dark person running for their life in garbage running shoes being stabbed to death by a tall dark man in flashing spiffy $300 shoes.

    Note, it's often a man that is the problem, not always...[a white woman murdered another white woman last week with a knife]. But in general, it's men. Interesting their image shows a woman next to a man.

    All drama, good by converse stock price...

    1
    0 Reply
  • Julie_TS
    Julie_TS Follow
    Guru Age: 34 , mho 61%
    1 mo

    This is just another example of people looking for / wanting to be offended by something. Clearly this is a girl/woman in a white dress/skirt (not a robe, ala KKK). Also, you can see that she's actually holding the shoes in her hand, there are are no legs/feet in these shoes she's holding that would indicate that someone was being hung (let alone any indication that a Black person is even involved). It is really just crazy anymore as to what people are offended by.

    0
    1 Reply
    • Julie_TS
      Julie_TS
      1 mo

      Thanks for the MHO!!!

      Reply
  • Screenwriter
    Screenwriter Follow
    Master Age: 70 , mho 68%
    1 mo

    I think people went over the top on the converse ad. It has to do with the lighting of the white outfit. The woman was holding the shoes in her hand. No one's feet were in the shoes. There was no KKK "hood." This is PC all gone ridiculously wrong. sigh.

    1
    0 Reply
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What Girls & Guys Said

2

Opinion

21

Opinion

  • Chazmatazz269
    Chazmatazz269 Follow
    Master Age: 52 , mho 40%
    1 mo

    It’s not racist.
    The supply of actual racism is wildly outstripped by the left’s demands for it. This is why we keep seeing cases like Jussie Smollett, Taral Patel, the SPLC literally funding hate groups, and multiple “lynching” hoaxes that have all been repeatedly debunked.
    They’re not oppressed. So they have to fabricate cases of “racism” in order to keep the grift going. Despite multiple high profile cases showing that Black Lives Matter leadership was primarily concerned with enriching themselves to the tune of millions, the useful idiots on the left keep mindlessly hammering away with their nonsense.

    5
    1 Reply
    • Just_Ken
      Just_Ken
      1 mo

      I agree completely. Even Jussie Smollet couldn't find any White people to beat him up. Like where is the kkk we always hearing about?

      Reply
  • ohsheeT
    ohsheeT Follow
    Master Age: 42 , mho 61%
    1 mo

    There will always be because people that are in control of this world will have their moment of Destruction and if they can put one color against another color they succeed

    But if people become smarter And understand you are not your human body you are the person on the inside you are spirit you are energy And understand That your color has nothing to do with anything That's when they lose that's The elite the powerful The ones that are trying to cause chaos and take from us to make us weak Do not know who we are They will lose

    So if you allow TV number one to guide you in any direction it's called brainwashing

    It's called whoever made that commercial has an agenda become smarter than them stop watching TV

    2
    0 Reply
  • Billlewis
    Billlewis Follow
    Master Age: 63 , mho 36%
    1 mo

    The establishment has to keep trying to find racism against minorities, to try to get them to vote against the rest of us, so they can get socialists/communists and globalists elected. But since there is very little racism today, they keep bringing up old racist acts, like lynching, to try and get Blacks up in arms, because Blacks have been leaving the Dems.

    0
    0 Reply
  • jshm2
    jshm2 Follow
    Master Age: 48
    1 mo
    942 opinions shared on Trending & News topic.

    It was a shit ad. But he got the viral exposure... Sidney Sweeny style.

    1
    1 Reply
    • Just_Ken
      Just_Ken
      1 mo

      He dont tits like her.

      Reply
  • Jersey2
    Jersey2 Follow
    Guru Age: 109
    1 mo

    Fat white Millennial feminists getting offended for the world. A black guy made the commercial and a Korean girl starred in it. Then she hold the sneakers like everyone who ever owned sneakers does but the shadow and light make it racist if you look real, real, real hard… but still no.

    1
    0 Reply
  • Lliam
    Lliam Follow
    Master Age: 72 , mho 52%
    1 mo
    422 opinions shared on Trending & News topic.

    I don't try to see racism in everything. That image didn't conjure images of black men hanging from trees. What makes idiots think the owner of those shoes is black or is hanging from his neck?

    1
    0 Reply
  • katiesmuff
    katiesmuff Follow
    Master Age: 43 , mho 48%
    1 mo

    I've never seen this commercial, but racist or not it is a horrible commercial and makes you wonder what those who develop commercials are smoking while they work. Don't really see what it is they are selling here other then extreme stupidity.

    0
    0 Reply
  • Chayce
    Chayce Follow
    Xper 6 Age: 28
    1 mo

    If people are offended by that they're just overly sensitive.

    2
    0 Reply
  • AviatorTom
    AviatorTom Follow
    Master Age: 59
    1 mo
    431 opinions shared on Trending & News topic.

    People can find something to complain about in everything they see, if that's what they really want to do.

    Personally, I prefer enjoying life, not looking for things to complain about.

    0
    0 Reply
  • Phoenix98
    Phoenix98 Follow
    Master Age: 33
    27 d
    610 opinions shared on Trending & News topic.

    I honestly don't care if I'm being honest. It's genuinely tiring hearing about people trying to find racism in literally everything and be victims in anyway possible.

    0
    0 Reply
  • fishbone77
    fishbone77 Follow
    Xper 6 Age: 49
    1 mo

    I don’t think I’ve ever seen a group of people so intent on being victims.

    2
    1 Reply
    • demonics
      demonics
      1 mo

      If they're not a victim of something every second of every day, then they must contend with their lot in life being a result of their own choices... can't have that.

      If you watch the content they put out amongst themselves, EVERYTHING is externalized. A stubbed toe is someone elses fault ffs.

      Reply
  • duntoldya
    duntoldya Follow
    Xper 2 Age: 57
    1 mo

    If the majority of black people thought that ad was racist, it's convinced me that they should never hold any seats in government.

    0
    0 Reply
  • LiamJHayden
    LiamJHayden Follow
    Master Age: 31
    1 mo

    Modern advertising teams seem to be kind of stupid.

    0
    0 Reply
  • Pterodon
    Pterodon Follow
    Master Age: 64
    1 mo

    I don’t think it’s racist at all. Stop being so fucking sensitive

    0
    0 Reply
  • Drumlin2001
    Drumlin2001 Follow
    Master Age: 44
    1 mo

    It's not racist

    2
    2 Reply
    • Drumlin2001
      Drumlin2001
      1 mo

      It's like when people see the face of Jesus in a slice of toast. If you want to see something you'll trick your brain into seeing it

      Reply
    • Just_Ken
      Just_Ken
      1 mo

      Toast can be racist too

      Reply
  • Anonymous
    Anonymous
    (18-24)
    1 mo

    No thoughts. I don't care?

    1
    1 Reply
    • Anonymous
      Opinion Owner
      1 mo

      I knew the holdout juror was a black man, which is not relevant to a white lady's trial and I have no idea what converse commercial you are even referring to. It must not have a woman in underwear you like or you'd be posting pics over and over.

  • strateguy632
    strateguy632 Follow
    Master Age: 51 , mho 35%
    1 mo
    915 opinions shared on Trending & News topic.

    such overreacting.

    0
    0 Reply
  • FunkyMonkee
    FunkyMonkee Follow
    Master Age: 59
    1 mo
    396 opinions shared on Trending & News topic.

    Where was the racist part?

    0
    0 Reply
  • Shiprex
    Shiprex Follow
    Guru Age: 56
    1 mo

    What was racist about the ad?

    0
    0 Reply
  • DonaldDarko
    DonaldDarko Follow
    Yoda Age: 46
    1 mo

    KEK!

    1
    0 Reply
  • exitseven
    exitseven Follow
    Master Age: 55
    1 mo
    1.2K opinions shared on Trending & News topic.

    it is really silly

    2
    0 Reply
  • 832loverboy73
    832loverboy73 Follow
    Xper 4 Age: 73
    6 d

    A REPIGLIKKK**N? Figures !!!

    0
    0 Reply
  • In_Trance
    In_Trance Follow
    Master Age: 28
    1 mo

    Rage bait

    0
    0 Reply
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Do you think there's a race mixing agenda in advertising these days?

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