My boyfriend calls me a whore as a joke?

Anonymous
My boyfriend calls me a whore as a joke a lot. I've told him repeatedly that I hate it, and that it hurts, but he has insisted on doing it to the point where I can't even be bothered reacting now. But then he says he's joking. And tells me I'm his whore so it's okay.
Is this normal? Is this okay? I'm so confused and I feel like I can't approach any family or friends over it in fear that they will judge him.
Updates
+1 y
Also take into account we have been dating for around 4 months and this has occurred the past 2-3.
My boyfriend calls me a whore as a joke?
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