Do you think Men or Women who use photo filters are trying to deceive others or just get a self-esteem boost?

Do you think Men or Women who use photo filters are trying to deceive others or just get a self-esteem boost?
I recently posted on my Instagram @thedatecoach a video of a young woman who warns people about these filters and how they can be very deceiving. Let me know what you think?
Do you think Men or Women who use photo filters are trying to deceive others or just get a self-esteem boost?
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