Does a big name brand outweigh the appearance?

For instance, some designer bags look rlly ugly, but people still buy it for the name. Similarly, when some people go thrifting to seek out famous brands. Just a “supreme” logo on a shirt is just tacky. Is the name more valuable then the look?

Reference: this GUCCI shirt runs at $590
Does a big name brand outweigh the appearance?
Does a big name brand outweigh the appearance?
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