Why do women pluck or laser their their eyebrows then paint them on again?

I've never understood this. I can kind of understand shaping, trimming or perhaps coloring, but to remove them and paint them on again I don't understand.
I've even heard of girls who remove and then have tattoo eyebrows.

I don't mind either way, it just seems like a lot of hassle.

Why do women pluck or laser their their eyebrows then paint them on again?
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