Why are women so susceptible to marketing where obese people are featured as models?

[Anonymous]

Fat people are more relatable

Many women hate natural born winners

Women don't care and it just gets the company more attention

Something else

[avery58]

At least in America, and a few other countries, half of the population is overweight or obese. So I imagine it's more relatable to many people.

[Anonymous]

We empathize with people who resist body shaming and don’t let the patriarchy define them

[Opinion Owner]

Not all women feel this way, but the ones who do, that’s a big reason why they feel that way

[AI Opinion]

Women, like all consumers, can be influenced by marketing featuring diverse body types because it reflects a wider range of experiences and promotes inclusivity. By showcasing obesity, brands make room for authenticity and representation, celebrating real bodies rather than idealized versions. This approach resonates with many, as it challenges traditional beauty standards and promotes body positivity. Through diverse representation, women are offered relatable and inspiring images that affirm all kinds of beauty.

[Anonymous]

I don't think they are susceptible to that sort of marketing.

[Asker]

so where does it come from in marketing

[Opinion Owner]

From certain interest group.

[Abbycado]

Where’s your proof?

[Abbycado]

And of course, you won’t have any. Just like every other anon coward.

Muted. 🙄

[Flower7]

How do you know that they are?

[Asker]

because every single female oriented brand for makeup etc. uses fat models

[Flower7]

That doesn’t mean their sales are going up.

[Gwendoline]

We aren't.