Popular guy flirts with shy girl?

I’m 14 and I’m shy tall and unpopular. My crush is also 14 and he is tall popular and good looking. My crush winks at me and says “hey sexy” all the time. I’m wondering why he does this as he does this all the time? I’m not very pretty and I’m extremely shy.
He keeps staring at me in class, all the popular girls and boys keep asking him why.
I’m just wondering why he is flirting with me when he can get any popular pretty girl he wants
Popular guy flirts with shy girl?
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